Home » Search » Why Search ?

Zero Moment Of Truth (ZMOT) Marketing is how to influence buyers as they research for their purchase.

First moment of Truth (FMOT) marketing is about point of salestactics.

Second Moment of Truth (SMOT) is about protracted brand engagement.

Search is often the starting point of any research process. Sotypically a ZMOT Lagrangian ( the function describing the state of a dynamic system) originates at search and search is also a frequent stop over for anybody ZMOTting for a purchase.

Instead of us being prolix on the naunced impact of search through the user buying cycle or his ZMOT and FMOT, let us allow Google to show us how search is impacting both ZMOT and FMOT in a specific purchase cycle. The ZMOT Lagrangian being traced is purchase of smart phones.