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Zero Moment Of Truth (ZMOT) marketing is all about influencing how users research for their purchases and how they find and interact with that information.

First moment of Truth (FMOT) marketing is about influenced users actual buying decision.

Second Moment of Truth (SMOT) marketing is about ongoing customer engagement.

Search plays a leading role in both ZMOT and FMOT individually. However the pattern of that engagement and action has been evolving over time.

Because of the burgeoning hand held devices and smart phones, ZMOT and FMOT have been overlapping and search is emerging as the essential connect between the two.

For any re-search there has to be some search first and where there is search, google cannot be ignored. So over to Google to show us how mobile search is becoming mainstream and how is it impacting both ZMOT and FMOT.

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Mobile Search Engine Marketing Trends

According to research data on Google Mobile Blog, More than 90% of global smart phone users are searching on mobile, making it a truly mainstream behavior

According to research data on Google Mobile Blog, More than 90% of global smart phone users are searching on mobile, making it a truly mainstream behavior

  • 99% of smart phone users in Japan have used a search engine on mobile. This means that practically everyone who’s gone online on mobile has searched on their phone.
  • Mobile search is a frequent activity. In most of these six countries more than 75% of smart phone Internet users search at least once a week.