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Warren Buffet is a value investor.

He buys companies for favorable economic features they posses and their foreseeable sustainability. He never tires of reminding everyone that it is not the stock he is interested in. It is the business itself which brings the twinkle to his rational eyes.

Google is a value assessor.

It is forever trying to calculate the value your website creates for its end users. Google never tires of reminding the webmasters that it is not the rankings that counts but website authority that triggers its algorithmic chuckle.

So when you want to asses if your search strategy is working here is the checklist from Google fellow : Amit Singhal, http://googlewebmastercentral.blogspot.in/2011/05/more-guidance-on-building-high-quality.html.

The words are his but the highlight is ours. The answer to these questions determines if your search strategy is working for long term.

  • Would you trust the information presented in this article?
  • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  • Would you be comfortable giving your credit card information to this site?
  • Does this article have spelling, stylistic, or factual errors?
  • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  • Does the article provide original content or information, original reporting, original research, or original analysis?